Delivered in order. Miss one and the pipeline leaks — junk leads, ghosted appointments, or a client-agency relationship that dies at month three.
Pillar 01 — Video
Owner-on-camera talking-head ads, drone reels, and build B-roll produced and edited by us. Optimized for cost per closed pool, not cost per click. Trust and authority messaging so the homeowner already knows, likes, and trusts you before the on-site visit.
Pillar 02 — Filter
Meta ads → custom landing page stacked with reviews, testimonials, and portfolio → 6-question qualification survey → CRM with automated text and email for booking, reminders, no-show recovery, and long-term nurture. Bad leads filter themselves out. Live in 2–3 weeks.
Pillar 03 — Partner
You get the founder's direct line and a US-based dedicated client success manager — no overseas handoffs, no junior account rep. One builder per service area, backed by a visual exclusion map. 60-day cooldown from your competitors if we part ways. No long-term contracts.
Where we work
Active partners across the country — each one the only Gradient builder in their service area. If the pin's already down, the territory's closed.
The whole process — in 1 video
A walkthrough of the full system — video production, ad strategy, the survey filter, and the CRM follow-up that gets 70–80% of qualified homeowners onto your calendar.